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Is the Future of Sneaker Authentication Human or Technology? Which is more effective: human or machine? As with many processes today, sneaker authentication raises this complex question. And with the number of seized counterfeit sneakers increasing at a rapid rate, the question is particularly pertinent -- back in 2018, law enforcement discovered a New York-based counterfeiting ring that smuggled 385,280 pairs of fake Air Jordans to the U.S. from China, and earlier this year, U.S. customs officials uncovered $472 million USD worth of counterfeit sneakers ...
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